Purebaby

Purebaby is an Australian owned company creating unique, organic clothing for babies and children. Established in 2002, born out of a desire for beautiful and simple products made with awareness and care. In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s Founder and Creative Director, was unable to find quality organic garments.

Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. Designed and manufactured with love and respect for the world in which we live and our children will grow and play.

The certified organic cotton used in the Purebaby ranges is soft, strong and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact. Discover more about the benefits of organic cotton.